Instagram posts, carousels, stories and Reels from your products
SemPost writes Instagram captions, makes the pictures in Instagram's shapes and plans the posts at the account's best times. Connect a business or creator account; your posts can wait for your approval first.
- Longest text
- 2,200 characters
- Hashtags
- Up to 5
- Posts a day
- 3 when SemPost picks the time
- Automation rules
- Your workspace's approval rule decides
What SemPost makes for Instagram
Automatic makes a carousel for a product with three photos or more and a single post otherwise. Stories and Reels are made when you choose them.
Post (4:5)
- One picture, 1080 × 1350
Carousel (4:5)
- 2 to 10 pictures, 1080 × 1350
Story (9:16)
- One picture, 1080 × 1920
- Shows no text
- Made when you pick it
Story (video, 9:16)
- A video, 1080 × 1920
- 3 to 60 seconds
- Shows no text
- Made when you pick it
Reel (video, 9:16)
- A video, 1080 × 1920
- Made when you pick it
How posts go out on Instagram
- Longest text
- 2,200 characters
- Hashtags
- Up to 5
- Link
- Left out: the network doesn't make it clickable
- First comment
- Yes, under the post
- Picture or video
- Required
- Posts a day
- 3 when SemPost picks the time
- Automation rules
- Your workspace's approval rule decides
- AI label
- Set by SemPost on posts with AI content
- Your logo
- On pictures and videos, when you switch it on
- Comment to DM
- Where it's offered in your region
Before you connect
- SemPost connects an Instagram business or creator account. Switch a personal account to a professional one in the Instagram app first.
- With Facebook (recommended): the account is linked to a Facebook Page you manage, and its Reels can carry tracks from Instagram's music library.
- With Instagram: no Facebook Page is needed, but Reels can't carry Instagram's music.
- The permission screen shows the app of SemPost's publishing partner, Zernio; on Instagram it's called Social Media Connector. Your password goes only to Instagram.
- With Facebook, Facebook's window asks which Pages and Instagram accounts to share, and your new choice replaces the old one: keep the accounts you connected before ticked. SemPost reminds you first and checks your other accounts right after.
- If you switch an option off on the permission screen, the page you come back to says what won't work, and Reconnect renews the same account.
Good to know
- Instagram doesn't make a link in a caption clickable, so SemPost leaves it out. Where it's offered, Comment to DM sends your link to the people who comment.
- Your hashtags can go in the first comment instead of the caption, so the caption stays clean.
- Instagram's own music can go on Reels made in the Studio, for accounts connected with Facebook.
- Instagram account insights add reach, views, interactions and follows for the last 90 days at most.
In the help center
- Connect your social accountsConnect Instagram, Facebook, TikTok and six more networks so SemPost can publish the posts you plan, and know what to have ready for each.
- First comment, hashtags, link and UTMWhere SemPost puts a post's link, hashtags and first comment on each network, and how UTM tags show which post a visit came from.
- Send a DM to people who commentAnswer comments on your Instagram and Facebook posts with an automatic direct message that carries your link.
- AI labels on your pictures and videosWhich files SemPost marks as made with AI, the Content Credentials it adds, the Made with AI box for uploads, marking files later, and the label each network gets.
- Platform TermsWhat each network's terms ask of you, and what SemPost does about them.
Facts checked against SemPost on November 10, 2026.
Your products, ready for every network
Seven days, 150 credits, no card. Connect your store and your accounts, and see the first posts first.