Changelog
What's new in SemPost, month by month, newest first.
How each feature works today is in the help center.
November 2026
- New
AI assistants look after your automation rules and RSS feeds
When you tick its automation box, a connected assistant such as Claude can now write automation rules, change a paused rule, pause rules, add days without automation and add RSS feeds. A rule it writes is saved switched off and a feed it adds is saved paused: switching them on stays with you. Deleting a rule or a feed, turning off measuring and starting a feed run only after you confirm them on SemPost's own page. Connections made earlier get the new box when you connect again.
- New
Assistants ask, you confirm on SemPost
When you tick its publishing box, a connected assistant can now ask to approve and plan posts, delete them, cancel a planned post or stop a post's Comment to DM. Nothing runs on its word: SemPost opens a page that shows the posts as they are now, and only your confirmation there runs the request; the link works once, for 10 minutes. Each day an assistant changes something, the workspace's owners get one summary email, which each owner can switch off in Settings › Profile or from the email itself. The Terms, the Privacy Policy and the Data Processing Agreement describe how it works.
- New
Stories with a video on Instagram and Facebook
An Instagram or Facebook story can now carry one vertical (9:16) video of 3 to 60 seconds instead of a picture: from the Posts, Studio, Video Studio and Generate pages, from automation and from connected assistants. Until now a video could only become a Reel.
- New
Folders on the Media page
The Media page now has a rail on the left with All files, Library, No folder, your folders, automatic views of each product's files and the trash. A file sits in one folder at most, and putting files in a folder saves them to your library. Search and the filters work inside the folder you're in.
- Improved
A tidier list of connected assistants
Connecting the same assistant to the same workspace again now ends its old connection, so removed and repeated Claude connectors no longer pile up in Settings › Connected assistants. An assistant that runs on your own computer, such as Claude Code, keeps its own connection. A connection unused for 30 days now closes and the list says it closed because it wasn't used.
- Improved
SemPost's icon on assistant connectors
Claude now shows SemPost's own icon next to the SemPost connector instead of a generic one, and the connector's address opens a short page that says what it is.
- Fixed
Large store photos come into the Studio
In Studio › From a store, a very large product photo (over about 17 megapixels) was refused. Now SemPost takes it at a smaller size and works with it.
- Fixed
“Made with AI” labels follow what a picture really shows
A Studio picture now takes the AI label only from the pictures it actually draws: a picture of a real photo no longer gets the label because an AI scene sat next to it in the tray, and a cover that shows an AI scene gets its label. Labels given wrongly before were put right. A “Made with AI” mark you give a file yourself now stays, even when the file also had a label borrowed from another picture.
- New
Mark a file “Made with AI” later, or take the mark off
The “Made with AI” mark could only be given while uploading, so store photos made with AI tools went out without the networks' AI label. Now you can mark kept files, or take your mark off, on the Media page, and a connected assistant can do it when you ask. SemPost's own label on the pictures it makes stays.
- New
Change a pin's board before it goes out
A pin that landed on the wrong board had to be rejected and written again. Now you can change its board in the Edit window until it goes out, and a connected assistant can too. A board chosen when a pin is written is checked right away instead of failing at publishing time.
- New
Each workspace has its own assistant address
Claude takes one connector per address, so an owner of two workspaces could connect only one of them. Now every workspace has its own assistant address in Settings › Connected assistants, and a connection made through it works for that workspace only. The shared address keeps working.
- New
Posts you write count for their special day
A post you write on the Posts page while its strip names a special day, with the AI writer or without, is now linked to that day, and Special day results count it once it's published. Posts the Studio makes from your own text count too, and a connected assistant can link the posts it writes to a day.
- Improved
Privacy Policy: where sign-ups come from
When you sign up after following a link that carries campaign tags, like the links in our social media posts, SemPost keeps those tags with your account to see which of its posts bring sign-ups. Section 6.1 of the Privacy Policy says so; this site still sets no cookies of its own.
- New
AI assistants write posts for your approval
An AI assistant you connect, such as Claude, can now write and change posts, send them for approval, reject them and take them off the plan, when you leave its content-writing box ticked; connections made earlier only read until you connect again. Every post it writes or changes waits in the approval queue, marked Assistant, whatever your approval rule, and approving, publishing and deleting stay with you. Connecting from Claude's own apps works now too, and the Terms, the Privacy Policy and the Data Processing Agreement say what an assistant may do.
- New
Approval health, opportunities and special day results
The approval queue shows how long posts wait for approval, how many are rejected and what's waiting now. The dashboard's Opportunities card lists the products your rules saw come back in stock, go on sale or change price in the last 14 days, with a button to write a post, and the Special days page shows what each day's posts drew, beside last time's numbers.
- New
Posting consistency and products in Analytics
Analytics counts the weeks with a post, up to the last 26, for each account, and names an account with no post for 7 days or more. A Products card lists the products whose posts drew the most engagement and the ones you haven't shared lately, and the posts table can show one author's posts: the team, the AI, automation, an assistant, the blog, RSS or the network itself.
- New
Compare your posts, and download them
A Comparison card in Analytics puts the period's posts side by side by who wrote them, by format or by the AI's angle, with the engagement each credit brought for AI and automation posts. The Products card adds saves and clicks, and the posts table and the comparison download as CSV files.
- Improved
What each rule's posts drew
Each automation rule's card shows its last 30 days: the posts it published, the engagement they drew, the credits they cost and the engagement each credit brought.
- New
A weekly summary by email
Owners and admins can switch on an email every Monday morning with last week's best post, followers, the best time to post, the accounts with no recent post, the next seven days' plan and the credits spent. It's off until you switch it on in Settings › Profile, and it never uses credits.
- Improved
Safer Facebook and Instagram connections
Facebook's window replaces your earlier choice of Pages and Instagram accounts, so SemPost now reminds you to keep the others ticked before you connect through it. Right after, it checks your other Meta accounts in every workspace you belong to and names any that may have been disconnected, and the reconnect email says the likely cause.
- Improved
Permissions you switched off are named at once
If you switch an option off on a network's permission screen, the page you come back to says what won't work, Pinterest's board step included, and Reconnect renews that same account. An account connected without permission to post stays marked until you reconnect it, and the networks' own refusals, such as a Google account with no YouTube channel, have messages of their own.
- Improved
Backups and recovery codes, better protected
Every 15 minutes, a copy of each database backup now goes to a separate locked storage area, where it can't be deleted or changed for 20 days, and it's kept four weeks; the monthly restore test runs from that copy too. New two-step recovery codes are stored as Argon2id hashes, the way passwords are.
- Fixed
A post on its way can't be cancelled
A post SemPost had already handed to the network could still be cancelled while the network published it. Now SemPost says it's already on its way and can no longer be cancelled.
- Fixed
Generate fits a narrow phone
On a narrow phone, the account cards in Generate from products and in an automation rule's accounts step no longer run past the screen's edge when a Pinterest board is picked.
- Improved
The Shopify app, smoother
Connecting a social account from the Shopify admin asks its questions once, then finishes in a small window that closes itself. The app stays open after a reload, lists the settings sections on the side, waits for Shopify to confirm your first plan, opens for a person whose email Shopify hasn't verified yet, and sets up its access again when you open it if Shopify stopped renewing it. It no longer asks to read your store's translations, and an account it opened gets new workspaces by installing SemPost on a store.
- Improved
Common passwords are refused
New passwords are now checked against a list of 3,000 common passwords as well as known data breaches, and a common one is refused. On the Team page, only owners and admins see whether the other members use two-step verification.
- Improved
Automation links name their rule
The link in an automation rule's posts now carries tags naming the network and the rule, so your store's analytics can tell which rule a visit came from. A new guide in the help center shows where to read those visits in Google Analytics, Shopify and WooCommerce.
- Fixed
One plan checkout at a time
Opening a new plan checkout now closes the one opened before, so a workspace can't pay for two plans by mistake. A renewal's credits follow the plan it billed, and a trial closes the moment it ends.
- New
Connect an AI assistant
Connect an AI assistant, such as Claude, to a workspace through SemPost's MCP server, and ask it about your posts, the approval queue, the calendar, statistics and credits. Assistant connections stay off until an owner turns on Allow assistant connections in Settings › Workspace, only owners connect an assistant, and turning it off ends every connection at once.
- Improved
Extra accounts at $6, and 7 days to make room
An extra social account now costs $6 a month, or $72 a year; extra accounts bought earlier keep their price. When more accounts are connected than your plan and extra accounts allow, you get 7 days to make room before the most recently connected ones are disconnected. During Shopify's free trial 2 accounts can be connected, on a development store each account stays connected for 30 days, and the Terms describe these rules.
- New
Voiceovers cost more from 1 January 2027
Google is doubling the price of the voices SemPost uses, so from 1 January 2027 a voiceover of about 35 seconds costs 8 credits instead of 4. The pricing page already shows both prices, and a voiceover you asked for before then keeps the price it showed.
- New
Open to everyone, with blog sharing
Anyone can sign up now, and every workspace can switch on live publishing. New on the Automation page, Blog sharing (RSS) shares each new post of your blog on the accounts you choose. Invitations and free trials have safer limits: until a workspace's first paid plan, each account publishes up to 5 live posts a day. SemPost checks a social account twice before it asks you to reconnect it, and posts due meanwhile wait up to a day instead of failing. Payments and credit packs have new protections, and each article on our blog now ends with a “Was this article useful?” vote, share links and how we made it.
- Improved
The status page in the footer
Every page of this site now links to SemPost's status page, status.sempost.ai.
- Improved
Consumer documents for Turkey: a new version
The pre-contract information form and the distance service contract now use the app's current names, the withdrawal button's included. Nothing else changed.
- New
A square logo for the workspace menu
Add a square logo in Settings › Brand, and the workspace menu shows it instead of the first letter of the workspace's name.
October 2026
- New
Special days, prepared every year
From a day's panel, set up a rule that prepares the day's posts a few days before it, every year, and puts them in the approval queue. It can also prepare a short greeting without products; days of remembrance are never prepared automatically.
- Improved
Turkish that reads naturally
The app, its emails, the help center, this site and the legal texts were rewritten in plain, natural Turkish, with one name for each thing.
- Improved
TikTok gets only what you wrote
Posts to TikTok go without the logo, labels, closing card and words SemPost would add, and TikTok drafts remind you to switch on TikTok's AI-generated content setting.
- Fixed
Saved passwords stay out of key fields
Browsers no longer fill your saved SemPost password into the fields where you paste a store's or an app's keys.
- Fixed
Analytics charts read right
A post's daily timeline now reaches the period's last day, and the content lifespan's last bar reads 7+ days.
- New
Follow a special day
Follow the days that matter to you and get an email 3, 7, 14 or 30 days before each one, every year.
- New
Special days
Holidays, gift days, shopping days and days of remembrance for your countries: on their own page, on the calendar and on the dashboard, with one-click posts and a weekly email you can switch on. Opening region by region.
- New
Withdraw from a purchase in the app
Within 14 days of a purchase on the web, the owner can withdraw from it on the Billing page. A plan change charged at once counts as a purchase too.
- New
Renewal reminders and cancellation emails
Owners get a reminder 30 days before a yearly plan renews, and an email that confirms each cancellation.
- New
The SemPost blog
Articles on social media, video and AI for shops, in English and Turkish, each saying how AI was involved in writing it.
- Improved
A new help center
Every section of the help center was written step by step, with examples, screenshots and videos of the app's own screens.
- New
The legal texts are published
The Terms of Service, the Privacy Policy, the Data Processing Agreement, the list of sub-processors and the other policies are published in English and Turkish.
- New
Uploads are scanned for malware
Every picture, logo and video you upload is checked before anything opens it; a harmful file is refused and never stored.
- New
Mark your own uploads as made with AI
Tick Made with AI before you upload files you made or changed with AI elsewhere, and they get the same labels as SemPost's own.
- New
YouTube channels: not made for kids
Before a YouTube channel is connected, you confirm that it doesn't publish content made for kids, and SemPost tells YouTube so on every upload.
- Improved
Automation's safeguards go further
A rule's Google Business Profile posts need your consent, each discount code is checked on its own, a deadline claim holds the post, and so does a product that isn't published in your store.
- Improved
AI scenes without people, unless you ask
AI scenes leave people out unless you choose them, and a video with a library track made by AI is labelled as AI content.
- Improved
A security review
After an internal security review, sign-in, team invitations, billing and the reading of product pages were hardened.
- Improved
Credit packs wait while your plan is closed
The 12 months of a credit pack stop counting while your plan is closed.
- New
This website
The home page, the features, the pricing page with a credit planner and the help center, in English and Turkish.
- New
Export or delete your data
Download your workspace's data or your own as a ZIP file, and delete your account or a workspace in the app. A deleted workspace waits 7 days, in case you change your mind.
- New
SemPost inside the Shopify admin
A shop that installs the app uses SemPost inside its Shopify admin, signed in with Shopify, and Shopify bills its plan, credit packs and extra accounts.
- New
Change your plan, add accounts
Move to a bigger plan at once or to a smaller one at the end of the period, with today's amount shown first. When every account in your plan is in use, buy an extra one, and give it back later.
- Improved
When a payment fails
If a renewal can't be charged, scheduled posts keep going out for 3 days while the card is tried again, and the owners and admins get an email.
- New
Buy a plan or credits
Plans and credit packs on the web, paid through Link, by Stripe. Manage or cancel your subscription from the Billing page.
- Improved
Approval queue: the newest first
The latest post to ask comes first, new posts are marked for 24 hours, and each card shows when it arrived and when it would go out.
- Improved
A searchable audit log
Search the audit log by action and filter it by area, by who did it and by person; each row opens to show its details.
- Fixed
A reconnected account keeps its history
An account connected again keeps its place and its analytics history.
- New
Automation rules
Rules prepare posts from your products every day, ahead of time, with a free preview, a monthly credit cap and safeguards that keep doubtful posts as drafts.
- New
Post when something happens in your store
A rule can introduce a product added to your store in up to three posts, or announce a product that's back in stock.
- New
The AI writer looks at your pictures
The AI writer looks at the post's pictures or video, writes in the tone you pick and, if you like, in the voice of your best posts.
- New
Start from a file in your media library
A file's menu starts a post the AI writes, a post of your own, a Studio post or a Video Studio project from it. The post history became a searchable table, too.
- New
Video Studio: describe your cut
Describe the video you want in a sentence, and the AI plans the shots; or tailor a ready-made cut's photos, order and pace.
- Improved
See a scene before it joins the tray
In the Studio, a scene the AI makes opens large first, and joins the tray only when you add it.
- Improved
An email when a store needs reconnecting
The nightly check tells the owners and admins once when a store's connection needs renewing.
- New
Video Studio: scenes, sound and more shapes
Scenes that come alive, an AI model for each shot, ambient sound made by AI, voiceovers from a second you choose, and the final in 4:5, 1:1 and 16:9 with A/B variants at no extra cost.
- New
Video Studio
Build a product video shot by shot, with camera presets, ready-made cuts, a free draft and a paid final.
- New
Voiceovers
Have a voice read your text over a Studio video, and listen to the voices before you pick one.
- New
Content Credentials on AI content
Pictures and videos made with AI carry a signed C2PA record, and every post that carries one gets the network's AI label where SemPost can set it.
- New
Music for Studio videos
Put a track from SemPost's music library under a Studio video.
- New
Comment to DM
Answer comments on Instagram and Facebook posts with a direct message that carries your link. Offered by region.
- New
The Studio
Put a post together from your own pictures: edit them, make a scene, turn them into a short video, and send a post for each account to the approval queue.
- New
Instagram's music and TikTok direct publishing
Add Instagram's own music to Reels, and publish to TikTok directly from the Studio, with TikTok's own settings and music.
- New
The AI writer and the first comment
Let the AI write a post's text from your notes, at a price shown first, and add a first comment under the post.
- Improved
Best times to post, in 3D
Analytics shows the hours your posts get the most engagement as a 3D chart.
- New
Generate posts from your products
Connect a Shopify or WooCommerce store, pick products, and SemPost writes each network's post and makes its picture. Video posts come as a slideshow, opened by an AI motion clip if you like.
- New
The media library
Upload pictures and videos, keep them in one library with a trash and a quota, make collages, and put your logo on your posts.
- New
The approval queue and the calendar
Posts wait for approval and go out at each account's best free time, and the calendar shows everything by month, week and day. Each account can have its own time zone.
- New
Connect your accounts and publish
Connect your social accounts on nine networks and publish to them from the Posts page.
- New
Analytics
Reach, engagement and followers from the networks, with daily charts and every post's numbers.
- New
Credits, budgets and AI models
Credits pay for the AI work. Set daily and monthly budgets, and choose the model for each kind of work.
- New
Accounts and workspaces
Sign up, open a workspace, invite your team and give each person a role, in English or Turkish.