How-to guide
Special days
See the holidays, shopping days and awareness days of your countries ahead of time, and prepare a post for each in one click.
Special days lists the days your audience cares about: public holidays and religious days, Mother's Day and other gift days, shopping days such as Black Friday, awareness days, and days of remembrance. Each day tells you when to start preparing and how to write about it, and opens Generate, the Studio or the AI writer with the day filled in.
Special days open region by region. If you don't see them in the menu, they aren't open for your workspace yet.
Where you find them
- Content › Special days: the coming days month by month. Show picks the next 30, 90 or 365 days; narrow the list with Search days, Time to prepare only, the categories and, when you follow more than one country, the countries.
- Calendar: switch on Special days above the calendar to see a small label on each day. Press a label to open the day's panel.
- Dashboard: Upcoming special days shows the next three days within 30 days.
Each day shows its date and how far it is. Time to prepare appears when it's time to start: up to four weeks ahead for big shopping days, three weeks for gift days, a few days for days of remembrance. Date may shift marks a date that isn't certain yet, such as a religious holiday outside Turkey. Respectful tone marks a day to treat with care, and Greeting only a day of remembrance or a plain greeting.
Prepare a post in one click
Open the day
Press Details on the list, or a label on the calendar. The panel says when and where the day is, what it means and how to write about it.
Choose where to prepare it
Generate from products picks the Season and campaign style, a tone that suits the day, the day's badge when it has one, and a Start time a few days before the day (on the day itself for national and awareness days). Open in the Studio starts the brief's notes with the day. Write with AI opens the AI writer on the Posts page as soon as you pick an account, and proposes At a set time on the day, at 10:00.
Check and start
Change anything that was filled in. The Campaign or theme (optional) field stays your own offer: the day's date is never taken as an offer's deadline. Nothing is made until you start it, at the price the page shows; the day doesn't change the price.
The AI gets the day as its own note, with its tone and the words to avoid. Some event names are other companies' trademarks: SemPost uses its own name for those days, the panel says whose mark it is, and the AI is told never to use it.
Days of remembrance and greetings
On a day marked Greeting only, such as 10 November in Turkey, there is one button: Write a message. The AI writer prepares a short, respectful message without emoji, and is told to leave out products, prices, discounts and calls to buy. Generate and the Studio don't take these days.
Choose the countries and categories
Admins Admin choose the days your workspace follows on the Countries and categories card beside the list. Until an admin saves it, the workspace's own country is followed, with the Worldwide days. Pick more Countries, switch the worldwide days off, or untick Categories you don't need, then press Save. Everyone in the workspace sees the same list.
To drop one day, press Hide this day in its panel. Hidden days leave the list, the calendar, the dashboard and the weekly email, and come back with Show again under Hidden days. A few smaller awareness days, such as International Tea Day, start there.
The weekly email
Each member chooses for themselves, and the email is off until you switch it on. In Settings › Profile, switch on Weekly special days email in the Emails card. Every Monday morning you get the next four weeks' days, each with a link that opens its one-click flow. The email goes to a verified address only. Its Unsubscribe link stops it in one click, without signing in.
Prices on shopping days
On a shopping day, Generate recalls the price rule under the campaign field. In Turkey, since 1 August 2026, a discount's "before" price is the lowest price of the 10 days before the discount starts; in the EU, of the 30 days before. Give the offer's end date too.
If something goes wrong
- "This special day was not found; the page works without it." The link is old, or the day left the catalog. Press Remove and carry on, or open the day again from Special days.
- "This day is for remembrance or a greeting only: posts with products cannot be made for it." Use Write a message instead.
- No weekly email. Check the switch in Settings › Profile and that your email address is verified.