How-to guide
See SemPost traffic in your store
Which UTM tags the links in SemPost's posts carry, where those visits show up in Google Analytics 4, Shopify and WooCommerce, and what the numbers don't tell you.
The links SemPost puts in your posts carry UTM tags: short labels at the end of the address that say which network and which SemPost post a visit came from. Google Analytics and your store's own reports read them, so you can see how many visits your posts bring to your store.
Visits, not sales SemPost measured
SemPost doesn't show these results inside SemPost yet: you read them in Google Analytics, Shopify or WooCommerce. What these tools count are visits, and orders they attribute by their own rules; they aren't sales SemPost measured. The Clicks on SemPost's Analytics page are what the networks report, not visits your store counted.
The tags SemPost adds
| Tag | Value |
|---|---|
utm_source | The network, such as facebook, pinterest, linkedin or google_business |
utm_medium | social |
utm_campaign | sempost. For an automation rule's posts, sempost- and the first eight characters of the rule's ID; for an RSS feed's posts, the feed's campaign name (blog at first) |
utm_content | The post's own ID |
A rule's ID ends the address of its page in SemPost, after /automation/. For example, sempost-1a2b3c4d belongs to
the rule whose ID starts with 1a2b3c4d.
Which links carry them
- The link of a post made in the Studio, with Generate from products or by an automation rule (Add the product link); the links of an RSS feed's posts; the link an AI assistant adds to a post it writes; and the link in a Comment to DM message.
- SemPost puts the link where the network makes it clickable: in the first comment on Facebook, as the pin's link on Pinterest, at the end of the text on LinkedIn, YouTube, Threads and Bluesky, and on the post's Shop button on Google Business Profile.
- Instagram and TikTok posts carry no link, and neither do stories. On Instagram and Facebook, a Comment to DM message can carry one.
- A link you type into a post's text on the Posts page goes out as you typed it, without tags, and the link in your profile carries no SemPost tags either.
See First comment, hashtags, link and UTM for where each network puts the link.
In Google Analytics 4
If your store or website uses Google Analytics 4:
Open Traffic acquisition
In Google Analytics, select Reports in the left menu, then Acquisition › Traffic acquisition.
Choose the dimension
Select the dimension picker at the top left of the table and choose Session source / medium: SemPost's visits show
as facebook / social, pinterest / social and so on. Choose Session campaign to see sempost and your rules' and
feeds' campaigns.
Source: Google Analytics Help, Traffic acquisition report and Change dimensions in detail reports, as of 6 November 2026.
In Shopify
Open Sessions by referrer
From your Shopify admin, go to Analytics › Reports. Click the Category filter, choose Acquisition, then open Sessions by referrer.
Filter by a UTM tag
In the configuration panel's Filter menu, add a filter. Search for UTM source and select it; in the new filter,
click Select value, enter a network, such as facebook, and click Apply. To see every SemPost visit at once,
filter by UTM campaign with sempost the same way.
Shopify counts a session only when the visitor consents to cookies through your cookie banner. Source: Shopify Help Center, Acquisition reports, filtering a report by UTM source and Analytics data points (fields) reference, as of 6 November 2026.
In WooCommerce
WooCommerce's own reports don't count visits. Its Order Attribution records where each order came from:
- The WooCommerce › Orders table has a column with each order's origin.
- On an order's page, the Order attribution box shows its origin, source type, UTM campaign and medium.
If it's off, turn it on in WooCommerce › Settings › Advanced › Features › Order Attribution. Orders placed while it's off carry no attribution. For the visits themselves, use Google Analytics 4 on your store. Source: WooCommerce documentation, Order Attribution Tracking, as of 6 November 2026.
If something goes wrong
- No SemPost visits show up. Check that your posts went out in live mode: posts validated in test mode were never shared. Then check that they carry a link: Instagram and TikTok posts don't, and a link typed on the Posts page has no tags.
- The tools show different numbers. Each counts its own way: Shopify, for example, counts a session only after the visitor accepts cookies.