How-to guide
Videos and motion clips
Make Reels, TikTok videos, Shorts and video pins from your products, as a free slideshow that an AI motion clip can open.
A video post gets a 9:16 video made from the product: the scene first (the store's photo with Product photo), then the product's own photos, each shown whole and moving slowly, with soft cross-fades. This slideshow is free. If you like, a 5-second AI motion clip opens it, for credits.
Make video posts
Pick a video type
In the Accounts step, set an account's Content type to a video type: Reel (video, 9:16) on Instagram and Facebook, Video (9:16) on TikTok, LinkedIn, Threads and Bluesky, or Video pin (9:16) on Pinterest. YouTube takes only Shorts (video, 9:16), which Automatic picks for it; on the other networks Automatic never makes a video. Google Business Profile takes no video.
Choose the cut
With a video type picked, Image and text shows Video cut. Under Length, Auto keeps each picture about 2.5 seconds; 10 s, 15 s, 20 s or 30 s stretch or shorten the pictures to fill that time, but a few pictures can't make a long video. Switch on Closing card to end each video, for its last 3 seconds, on the product's name, its price (when Mention the price is on), the discount code if there is one and your Call to action. With the card on, Show the product page's address on the card writes the address on it: no part of a video can be tapped, so viewers read it there.
Add a motion clip, if you want one
Switch on Open the videos with an AI motion clip. AI turns the video's opening picture into 5 seconds of film: the camera moves and the product stays as it is. The product's photos follow the clip. Its price per product is under the switch, and the Summary adds a Motion clip line.
What every video post gets
- One video per product, shared by all its video posts, and one motion clip per product when it's on.
- Your logo on every frame, when it's switched on in Settings › Brand.
- No text on the picture and no picture labels: those are for pictures.
- On TikTok, the version without the logo and the closing card, because TikTok's rules don't let apps add them.
A video post keeps its video: New image isn't offered on it, though Rewrite the text is. For a new video, generate the product again.
Music
The videos are made silent, and posts made in Generate from products go out without music. Instagram's own music can be added to Reels made in the Studio. TikTok posts reach TikTok as drafts: you pick the music and publish them in the TikTok app.
If something goes wrong
- No video model is available for this workspace yet. The motion clip switch stays off. The slideshow videos are still made, free.
- A TikTok video doesn't show on the profile. TikTok posts arrive in the TikTok app as drafts. Open the app, add the music if you like, and publish the video there.